Prose Custom Haircare Review: Is It Worth the Hype?
Finding the perfect haircare routine can feel like an endless cycle of trial and error—until Prose comes along. Prose is a customized haircare brand that tailors shampoo, conditioner, and treatments to your unique hair type, lifestyle, and goals. After thoroughly testing it out, we’re happy to report that it has completely replaced our regular shampoo and conditioner. Here’s everything you need to know about the Prose experience, from the customization process to the results.
The Process: A Deep-Dive Quiz for Truly Personalized Haircare
One of the things that sets Prose apart is its comprehensive online quiz. Instead of a one-size-fits-all approach, Prose gathers information on:
✔ Hair type & texture – Straight, wavy, curly, or coily? Thick or fine?
✔ Scalp health – Oily, dry, sensitive, or balanced?
✔ Hair concerns – Frizz, volume, hydration, scalp health, damage, etc.
✔ Lifestyle factors – Do you live in a humid climate? How often do you heat style?
✔ Ingredient preferences – Silicone-free, vegan, or fragrance-free options available.
It even takes into account your location’s humidity levels, pollution, and water hardness—which makes a huge difference in how products perform. After answering the questions, Prose generates a completely customized formula for your hair’s specific needs.
The Products: High-Quality and Fully Customizable
Prose offers a range of haircare products, including shampoo, conditioner, hair masks, leave-in treatments, and scalp care products. Since every formula is made-to-order, the ingredient list is tailored to you, meaning no unnecessary additives.
Shampoo & Conditioner – The stars of the show. The texture is rich and luxurious, and the shampoo cleans without stripping while the conditioner hydrates without weighing hair down.
Hair Mask – A pre-shampoo treatment that deeply nourishes and repairs damaged hair.
Leave-In Conditioner – Great for detangling and reducing frizz while keeping hair soft.
Scalp Care Products – If scalp health is a concern, Prose offers treatments to address dryness, oiliness, or sensitivity.
You can also customize your fragrance (or go fragrance-free). We went with the signature scent, which is subtle yet luxurious—think spa-like without being overpowering.
The Results: Noticeable Improvement from Day One
After switching to Prose, we saw immediate improvements in hair texture, hydration, and overall health. What we love:
✔ Hair feels softer and healthier – No more dryness or over-cleansing.
✔ Scalp feels balanced – Whether dealing with oiliness or dryness, Prose adjusts to keep your scalp happy.
✔ Frizz & volume control – Our formulas tackled frizz and added just the right amount of bounce.
✔ A little goes a long way – The formulas are concentrated, so you don’t need to use much for a great lather.
We have fine, straight hair that can easily be weighed down and break, but Prose is able to keep our hair healthy. It makes a huge difference in consistency as well. We no longer feel like there could be a rogue bad hair day. Prose has easily replaced regular shampoo and conditioner in our routine.
The Price: Is It Worth It?
Prose is definitely on the higher end of the price spectrum, but considering the level of customization, we think it's worth it.
💲 Shampoo & Conditioner Set – Each product starts at $29.75 and varies based on your subscription type.
💲 Hair Mask or Leave-In Conditioner – The hair mask starts at $41.65 and the leave-in conditioner starts at $27.20.
💲 Scalp Care Treatments – Pricing ranges quite a bit. You can see an overview of their different products here.
While pricier than drugstore brands, Prose lasts longer because a little goes a long way. Plus, the customization and ingredient quality make it feel like a professional-level product without the salon markup.
Final Verdict: Prose Is a Must-Try
If you’re tired of generic haircare that doesn’t quite work for your specific needs, Prose is absolutely worth it. The thorough customization process, high-quality ingredients, and noticeable results make it one of the best haircare investments we’ve made. We’re never going back to regular shampoo and conditioner again.
